8 Common Website Design Features that Hurt Conversions
Stop doing these 8 common website designs to increase your conversion rate as shared by web design companies, creative agencies, and web redesign service providers.
“First Impression is the Last Impression” – This principle highly influences your website design.
For a website, design is the crucial aspect of establishing trust with customers and building a strong first impression. Businesses that have poor websites often tend to lose clients which ultimately costs them money. All the award-winning web design company and creative agency consider a successful website to be partially achieving the business goal. And, to build a successful website, design is the foundation.
People often misunderstand the fact that a good-looking website doesn’t merely depend on the visuals & looks they see. Along with the technical functionalities, the content & visual approach are all key factors that make your website function properly and convert visitors into warm leads and brand-new clients.
What are the Most Common Website Design Features that Hurt Conversions?
Before directly approaching web redesign service providers, you need to understand the important concepts that revolve around website design. Here are 8 common unappealing website design features that make your visitors more likely to click on that exit button.
8 Common Website Design Features that Hurt Conversions
Wrong Adjustment of CTA
The Call-to-action button is the most important factor of your website. It is the ultimate gateway to making sales for your business. To ensure your website doesn’t look confusing and overselling, prevent placing too many CTA sections in your website. Create the most important CTAs at the top center of your page. This will minimize the time of the viewers and they will exactly know where to click. It is suggested to keep one to two CTA buttons on your website. Too many options might lead to your visitors not clicking on any at all.
Adding on, the color of the Call-to-Action button should stand out. The color of your CTA button should be completely different from that of your background. The attraction of viewers should be immediately drawn to the button containing CTA. Select a bright and saturated color combination to make your Call-to-Action button distinctive.
Too Much or Too Little Space
The viewers tend to only glimpse an eye on the important section of information they are looking for. The right amount of whitespace allows the viewers to visualize and conceive the important sections out of the whole piece of information. Too much space or too little space throws out the whole balance of the website. To avoid this, you can group the texts and adjust the space accordingly. For example, you can adjust the space between a heading and a subheading using this technique.
Whitespace can be used to guide a reader from one element to the next, as well as to create harmony, and balance, and help brand a design. The main objective is to make the website appear clean and uncluttered and to provide content that your users will find interesting and valuable.
Poor or Overcrowded Writing
People scan the content as it is hard to consume too much data at once. Hence, viewers might not be interested in websites that display a lot of information. This may lead the viewers to switch to other websites with shorter lengths of information.
Many websites tend to showcase too much data which is not required at all. To deal with this, distribute your paragraphs into larger portions and use relevant, meaningful titles across your text. The content components on your page should be organized so that visitors can locate what they’re searching for with the least amount of work possible. You can make the key terms or phrases bold so that people can quickly identify them.
Unnecessarily complicated writing that will crowd up your information with too much information. The content should be simplified and readable for the viewers to gain interest. The copy of the website should be written from the perspective of the viewers and should answer their questions in simpler language. A bonus tip would be to take feedback from other people and design your website accordingly.
Lacking Consistency & Balance
Too many color palettes, images, themes, fonts, and font sizes will create an unappealing visual display and make your website look confusing. You need to follow one theme, one logo, and one typeface, and stick to them all across the other parts of your site.
Some photos on the websites are too distracting or loud which makes the text or important information not readable and clear. To make your website look neat and professional, use images that have a bit of space in them or use the feature of Background Overlay.
In web design, consistency is vital for both the visual aspects and the functionality. By maintaining consistency, all of your website’s elements, including headers, footers, sidebars, and navigation bars, will look cohesive and function seamlessly. Furthermore, it improves the experience for your users.
It is surprising to notice that many websites even today are not mobile-responsive. The primary device through which viewers browse the web is a mobile phone. Hence, every website must be mobile-responsive.
The requirement for multiple versions of your site is reduced by a mobile-responsive design. This helps you save time and money while making sure that the experience your website visitors have is tailored to their goals and needs.
Page Navigation Issues
The process of generating, evaluating, and implementing methods that allow people to navigate across a website or app is known as navigation design. No other feature has a greater bearing on the success or failure of a website than the navigation design. Search engine results and traffic are both impacted. It has an impact on user-friendliness and conversion rates. Your website’s navigation is tied to everything that matters, including its content and URLs.
The popularity of your website majorly depends on your page navigation. One typical web design error in your navigation menu would lead your visitors to leave the website. Make sure your website’s navigation is simple to use and even simpler to notice.
Negative Social Proof
A common strategy for increasing website users’ trust is social proof. Reviews, endorsements, testimonials, good social media statistics, and more are all over the internet. It is based on our propensity to believe in and seek to imitate the satisfying experiences we observe in others. The ratings and reviews decide whether the visitor will turn out to be your customer or not.
Testimonials or Reviews from real customers to build trust. Social proof can boost consumer conversion rates when used wisely, which will directly affect your business’s bottom line. However, there is a dark side to take into account. Reviews that are unfavorable and other forms of negative social proof can damage your credibility and even persuade potential consumers not to buy from you. Hence, you must imply your social proof mindfully.
A visitor’s first impression of a website and business is influenced by its website speed. The addition of numerous features, contents, and functionalities by developers and testers helps to make websites both aesthetically beautiful and useful. The performance of the website may deteriorate if these features or the content are not properly optimized.
A website that takes approx 30 seconds to upload is surely going to frustrate your visitors, thereby forcing them to walk away. The technological things must be focused on, use smaller images, and ditch large high-resolution files. To make your page load faster, simplify your website design. A positive user experience depends on the speed of the website. Your conversion rates are much more likely to be similar if your website is loading slowly. On average, 40% of visitors will leave your website if it takes longer than three seconds to load.
The purpose of your website is not just to sell but also to solve!
A distinctive well-designed website is a medium to showcase the authenticity of your company or business to your potential buyers or customers. It is ideal for you to think from the lens of your customers, and answer their needs. The goal of a website design is to be simple, crisp, and easy. Therefore, minimizing the time and mental bandwidth of your viewers.