7 Amazing Social Media Graphic Design Tips
There is a constant barrage of advertising and information available to social media users. The market is so crowded that it’s difficult for many businesses to make a name for themselves. Investing in visual content is essential to reaching your target audience. Specifically, 90% of the information that enters the brain is visual. It is simpler to understand and remember your brand’s message when you use graphic design by top social media post designers in marketing.
1. Be Consistent and Cohesive
When it comes to building a social media presence, consistency is essential. Why? As a means of increasing brand awareness. Suppose the colors and logo of a brand changed every time you viewed it. You’d probably mistake it for a different brand or forget about it. Your audience’s loyalty and confidence in your brand are directly tied to its recognition. A visual theme is as essential to social media consistency as publishing consistently.
Is it melancholy and brooding or bright and cheery? To what extent do you want your page’s visuals and tone to reflect your personality? Regardless of how you answer these questions, your final product should be visually consistent. One approach to performing this is to use the same filter or editing style on all of your photographs so that they all match your brand.
2. Match Colors to your Branding
Colors have a significant impact on how your customers perceive your brand. The colors red and yellow are often connected with food companies, but the color blue is used to represent financial organizations. Color may be used in various ways by top social media post designer. Start with your templates. Using a template while submitting graphics is a great way to combine your brand’s colors. Highlighting specific colors can help your photos and videos stand out. Peach and turquoise are the primary colors used by Urban Skin in the design seen above. They may use additional hues, but these two are almost usually the focal point of the pictures.
Theme and color schemes may also be used in your social media postings. What if you are a fashion business and preparing content for February? For example, let’s pretend you are. Valentine’s Day and the color red are synonymous with February, so it makes sense to base your month-specific creative materials on those elements.
3. Using Social Media Layouts
You’ll probably need to use templates to grow your social media strategy. The time they save and the consistent branding they provide make them a must-have for every business. Platforms like Canva make it simple for teams to generate and distribute templates that have been authorized by the branding team and are in line with your strategy. That part of the article may be found here. Make sure you have a wide variety of themes for different kinds of material, such as infographics and videos, to easily switch between them. A company like Mateo New York probably employs templates to maintain a clean and beautiful look across several pages.
4. Create a Platform-Specific Design
The size and content requirements for each platform vary. Instagram Reels, for example, need films to be shot in portrait orientation to be adequately watched on mobile devices. Facebook is more like YouTube regarding video format since it is designed to display videos in landscape mode. You don’t want to use black sidebars for videos since they’re unappealing to the eyes. There are various media to choose from, and each one has its advantages and drawbacks. An infographic, for example, is unlikely to be successful on Twitter. Text threads are a better way to organize such information. Using these measures will improve the likelihood that your material will perform well.
5. Adhere to the Latest Design Standards
Social media design is all about attracting and retaining your target audience via eye-catching visuals. Various elements influence this, but a few well-known design standards may help you generate visually attractive images. You may use negative space, just leaving a blank area in a photograph. Negative space may be used to bring attention to what you want your audience to notice.
Other design elements to keep in mind while creating your creative materials are as follows:
- It is essential to organize your visual components in a logical sequence of significance. You may achieve this by adjusting the size, contrast, spacing, and other design aspects.
- As in this example, having equal visual weight across a picture helps generate a sense of balance and harmony.
- Color, size, or texture contrast make an object stand out.
6. Check your Profile
Your social media postings will garner the most of your attention but do not overlook the importance of customizing your social media accounts. It will help if you put a lot of thought into the aesthetic parts of your social media, such as your profile image, cover photo, and others. The following are a few pointers to follow:
- Keep your social media profiles consistent by using the same profile image on all of them.
- Your brand’s aesthetic and contextual identity should be represented in the cover picture you choose.
- Keep your profile up-to-date just to highlight important dates for your company. To show their approval for the LGBTQ community, several companies display a rainbow pride flag in their logo throughout June.
7. Employ Creative Pros
Your social media design is only as excellent as the money you put into it. It’s always a fair idea to seek the advice of experts in the field of picture and illustration creation. They can help you through the creative process and give ideas to improve your work. Think about using freelancers instead of full-time creatives when your company can’t afford it. You may experiment with various designers on a project-by-project basis using this method.
It’s impossible to avoid top social media post designers these days. This means you can either be simply another one of the many companies, or you can go all out and make your visuals stand out from the rest. Not only that, but well-designed social media graphics may also help your SEO marketing plan and provide targeted visitors to your website. As a result, don’t allow a lack of prior design skills to stop you from developing amazing images for your social media platforms.