How to Get Your First Digital Marketing Job in 2023?

How to Get Your First Digital Marketing Job in 2023?

The digital marketing industry is growing rapidly in India. Shortly, there will be a lot more jobs available in the field. With more companies investing in digital marketing, there will be an increasing demand for qualified professionals. 

Gartner predicts that by 2025, digital channels will account for 80% of B2B sales contacts between suppliers and buyers. If you want to begin a digital marketing career, now is the time to do it. 

The good news is that you do not need to have a university degree or a lot of experience to get a digital marketing job, and all you need is the right skills and knowledge. With the right training, you can easily land your first digital marketing job in India by 2023. 

Ways to Get Your First Digital Marketing Job 

Are you interested in breaking into the field of digital marketing in India but need help figuring out how to get your first job? With the right skills and strategies, landing your dream digital marketing job in 2023 is within reach. 

Here are some tips on how to get your first digital marketing job in India in 2023: 

1. Acquire the Necessary Skills: 

One of the most important steps in getting a digital marketing job is having the necessary skills and knowledge. There are many ways to gain these skills, such as;

  • Basic-level Online Digital marketing Courses: They cover a variety of topics, including Search Engine Optimization, Pay Per Click, social media marketing, content marketing, and email marketing. Many options are available, both online and offline, so you can select the one that best fits your needs and schedule. 
  • Advanced Digital Marketing Courses: If you want to take your abilities to the next level and stand out in a competitive job market, an advanced digital marketing course can be a great option. These courses cover more advanced topics and often include hands-on projects and case studies, giving you practical experience and a portfolio to display to potential employers. 

Online digital marketing courses are comparatively cheaper, offer cutting-edge technology to learn, and strong networking opportunities. Thus, a great means to acquire the necessary skills.

2. Build a Strong Online Presence: 

A strong online presence in the digital marketing industry is crucial. This includes having a professional website and an active presence on social media platforms like LinkedIn, Twitter, and Instagram. Your online presence serves as a digital portfolio, displaying your skills and expertise to potential employers. 

Here are some tips for growing a strong online presence: 

  • Create a Professional Website: Your website should include a brief overview of your background, skills, and experience, as well as any relevant projects or case studies. You can also include a blog where you can share your thoughts on the latest digital marketing trends and best practices. 
  • Use Social Media Platforms: LinkedIn is a must-have for any professional in the digital marketing industry. Use it to connect with other industry professionals, share your work, and join relevant groups. Twitter and Instagram can also be useful for staying up to date on industry news and highlighting your brand. 

3. Network and Gain Experience: 

Networking and hands-on experience are essential for landing your first digital marketing job. Here are some ways to do this: 

  • Attend industry events: Digital marketing events are a wonderful way to meet other professionals in the industry and learn about the latest trends and best practices. Watch out for events in your area and try to attend as many as possible. 
  • Volunteer or Intern: If you do not have any professional experience in digital marketing, consider volunteering or interning at a company to get some hands-on experience. This can also be a great way to build your network and make connections in the industry. 
  • Freelance: Another option is to start freelancing in the digital marketing field. This can help you gain experience and build a portfolio while also giving you the flexibility to work on your terms. 

4. Create a Great Resume and Cover Letter: 

When applying for digital marketing jobs, you must have a strong resume and cover letter highlighting your skills and experience. Here are some tips for creating a standout resume and cover letter: 

  • Use Keywords: Digital marketing job postings often include specific keywords related to the skills and experience they are looking for. Make sure to include these keywords in your resume and cover letter to increase your chances of getting noticed. 
  • Customize Your Application: It is important to customize your CV and cover letter to the specific job you are applying for. Make sure to highlight the skills and experience that are most relevant to the position and explain how they make you a strong fit for the role. 
  • Include Relevant Experience: If you have any relevant experience in digital marketing, be sure to highlight it on your resume. This can include internships, volunteering, freelancing, or personal projects. 
  • Proofread: A resume and cover letter with spelling and grammar errors can be a major turn-off for potential employers. Make sure to carefully proofread your application before submitting it. 

5. Apply for Jobs and Prepare for Interviews: 

Once you have the necessary skills, a strong online presence, and a standout resume and cover letter, it is time to start applying for jobs. There are many job boards and websites where you can find digital marketing job openings in India, such as LinkedIn, indeed, and Monster. 

When applying for jobs, follow the application instructions carefully and include all required documents. 

Once you start getting interviews, preparing and practicing beforehand is important to increase your chances of success. Research the company and the specific role you are applying for, and have some questions ready to ask during the interview. 


You must know that it has become easier than ever to become a proficient digital marketer by joining an advanced digital marketing course. Landing your first digital marketing job in India in 2023 requires acquiring the necessary skills, building a strong online presence, networking, getting experience, and creating a standout resume and cover letter, all of which you can learn online. With dedication and hard work, you can successfully break into the field and start your career in digital marketing.

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