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Today, we are going to give the answer to the most searched query of the modern generation. What is Digital Marketing? and What are the Types of Digital Marketing?. Here we will provide you in-depth knowledge of Digital Marketing. Which will be sufficient to understand the following questions:

  • What is Digital Marketing?
  • What are the Types of Digital Marketing?
  • What is SEO in Digital Marketing?
  • What is PPC in Digital Marketing? or What is SEM in Digital Marketing?
  • What is SMO in Digital Marketing?
  • What is SMM in Digital Marketing?
  • What is Content Marketing?
  • What is Email Marketing in Digital Marketing?
  • What is Affiliate Marketing in Digital Marketing?

Now starting from the first question.

What is Digital Marketing?

It is clearly seen from the name Digital Marketing. Digital Marketing is promotion of brands to potential customers using forms of Digital communication. Now the question arises: What are the Types of Digital Marketing?.

Types of Digital Marketing

Digital Marketing is a very wide subject. There are no fixed types of it. But for Knowledge purposes we are explaining here 7 most famous branches.

  1. SEO (Search Engine Optimization)
  2. SEM (Search Engine Marketing) or PPC (Pay Per Click)
  3. SMO (Social Media Optimization)
  4. SMM (Social Media Marketing)
  5. Content Marketing
  6. Email Marketing
  7. Affiliate Marketing

Now we are going to explain them one by one.

What is SEO in Digital Marketing?

It is the most famous branch of Digital Marketing. SEO refers to Search Engine Optimization which means optimizing a website or a web page to rank higher on SERP(Search Engine Result Pages) on a particular keyword. The main aim of SEO is to gain natural and organic traffic from search engines.

What is PPC in Digital Marketing? or What is SEM in Digital Marketing?

PPC (Pay Per Click) and SEM (Search Engine Marketing) both are the same thing. This branch involves advertisers paying a fee to search engines. So that, their ads can increase the visibility of a website in SERP.

What is SMO in Digital Marketing?

SMO stands for Social Media Optimization. In this branch, Social Media Networks are use to manage and grow the online presence of organizations. 

What is SMM in Digital Marketing?

Social Media Marketing aka SMM is the branch which is used to run social media ad campaigns and other strategies to develop engagement of potential customers. 

What is Content Marketing?

Content Marketing is a strategy to focus on creating and distributing relevant and valuable content. Such as blogs, newsletters, white papers, etc.

What is Email Marketing in Digital Marketing?

In this branch, emails are used to promote business’s services or products. Email Marketing can be used to target customers who are interested in niche programs or products.

What is Affiliate Marketing in Digital Marketing?

Affiliate Marketing is an advertising model in which an affiliate will promote business’s services and products. And in return receives commissions. 

Final Thoughts

This is all about What is Digital Marketing? and What are the Types of Digital Marketing?. We know that there are more things to discuss about digital marketing. We will surely provide you deep knowledge about digital marketing in future. Thanks for Reading! Keep visiting here.

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